Magazine website link

https://otiummagazine20.wixsite.com/otium

Covers and contents pages - rough

Halfway Evaluation

SOI - rough draft

For my magazine, I intend to incorporate different types of entertainment through film and music. I plan to use media language to create a sense of enjoyment for the readers of the magazine. I aim to target an audience of 16 – 25 year olds of class AB. The concept of my magazine will be seasonal editions of a magazine, which is shown through the colour schemes that fit into each season (Autumn and Winter).  The genre of my magazine is entertainment and this will attract my audience because I will make sure that each article and feature (in both the contents page and the front cover) relate to what typical 16-25 year olds would be into. For example, the artists used will be more pop artists and maybe indie. Also, the people from the recent films/movies will be from films more aimed towards a younger/teen/mid-20’s audience. The people featured in my magazine are younger people to fit into the target audience. The lighting used in my magazine images will be a mixture of natural lighting and studio lighting. The makeup, especially on my front covers, will be subtle on one magazine and more prominent on the other. I want to do this so that there is a distinct change between each magazine edition. There will be some props used in the images, however, I want the images to mainly represent the people featured rather than objects. The settings in each image change as I have gone to contrasting locations (e.g. in a studio and out amongst nature).

The design of my website will attract the audience as it will feature the same themes evident in the magazines. My website will use many social media platforms, including Instagram, Facebook and Twitter. Each of these platforms target a range of people between 16 and 25. Furthermore, by using these different types of social media, I can ensure that I am reaching my audience in a number of ways. The visual elements of my website will hook in and keep readers interested as it will contain new and up-to-date information on all the latest songs, films/movies etc.

Synergy and branding is important to media industries as it highlights that the magazine/music video and website have the same audience and features (e.g. artists/films etc.). I will incorporate similar images taken from my magazine and put onto my website to link in the editions that I will be producing (as I will be producing two). My logo will directly transfer onto my website so that my branding can be evidently seen and noticed by the readers of the website. I will create a logo to transfer onto my website so that it has a special and unique feature that can be recognised by the audience. The colours will have to be integrated in a way that looks aesthetically pleasing due to the fact that I will be using Autumn and Winter colours in my magazines. The website needs to conveniently include both of these themes so that the audience can see how they both relate. I will use social media to correlate my branding between my magazine and my website so that it can reach a larger audience. This will be useful as it will be more intriguing to the audience if they see it on their feed amongst other posts that they see on a daily basis.

NEA research/planning

Contents pages

1) Who helped in your production and how did you manage/direct them? 

Due to the fact that I did a magazine, I did not have help in the production. 

2) How did you plan your sequence? What processes did you use? 
I started with the biggest part of the magazine first - the title. Then i started to do the harder part of the magazine which was the left hand side of the cover as it is covered in different text.

3) What technology did you use to complete the task, and how did you use it (effects/transitions)? 
I used the InDesign app to create my magazine contents page.

4)  What factors did you have to take into account when planning, shooting and editing? 
I just had to take into account the size and proportion of everything because I wanted to get it as close to the original as I could. 

5) How successful was your music video/tv drama/magazine copy? Please identify what worked well, and with hindsight, what would you improve/do differently? What did others say about your production? 

I think that my contents page was successful however i did have many challenges throughout the process. Others thought that my work looked good - mainly the title. However, i wish that someone had modeled so that the image of the person was closer as i had to use a random model off of the internet.

6) What have you learnt from completing this task? Looking ahead, how will this learning be significant when completing your NEA, do you think? 
I have learnt that I have to have a great attention to detail when doing (especially) magazine tasks as they are very specific and detailed. This task has helped me because I am now more knowledgeable on how to edit and Photoshop and I am also a lot more confident. 

7) What are your strengths and weaknesses and what would you like to learn in the future (for eg good at improvising, lighting effects etc) ?

I think that my strengths were the font and colour work because I think that it was fairly close to the original. However, I think that my weakness is the fact that I put so much pressure on myself to do things perfectly and it doesn't always work out this way. 

8) Looking at the other group's productions which do you think were most successful and why?

I think that Tilly's was extremely impressive as it was VERY close to the original and she really committed with everything that she put into her cover. She spent time on it and it really shows in the good outcome of her final contents page. 

Magazines

The word 'MAGAZINE' comes from the Arabic word 'MAKHAZIN' which means a magazine is a collection of articles and stories, together with illustrations and photographs, mainly designed for reading as a leisure activity.

Magazines lose on average 4% of circulation every year.

Only 60 of 422 titles audited in 2015 grew in sales.

Price-cuts and give-away copies help Cosmopolitan lead growth in women's fashion and lifestyle titles.

In the UK, there are approximately 8000 magazine titles.

TV Choice is the UK's biggest selling title at 50p. The Radio Times costs £1.80 and claims to be the best.


Circulation - number of copies a magazine sells.
Readership - not just who buys a magazine but the total number of people likely to read it.
Mass audience - readership on a very large scale.
Niche audience - narrow group of readers with a particular interest.

(who?, how are the being targeted?, why are they reading it?)


PIES

Personal identification
Information
Entertainment
Social interaction



Steven Watson founded the innovative subscription service Stack - which transfers the lucky-dip principle of the vegetable box to the delivery of independent magazines.


Top media companies for magazines:
> IPC media
> FUTURE plc
> HEARST magazines